Role
Role
Tools
Tools
Duration
Duration
Design
Conceptualization
Brand Strategist
2 Months
Role
Tools
Duration
Design
Conceptualization
Brand Strategist
2 Months
Assets
Logo Variations
Favicon
Assets
Assets
Logo Variations
Logo Variations
Favicon
Design Applications
Design Applications
The identity system was designed for versatility and consistency across:
Corporate signage and environmental branding
Brochures and presentation folders
Digital advertisements and social campaigns
Internal communications and stationery
Each application follows a unified design grid and hierarchy to maintain legibility and brand consistency at all scales.
The identity system was designed for versatility and consistency across:
Corporate signage and environmental branding
Brochures and presentation folders
Digital advertisements and social campaigns
Internal communications and stationery
Each application follows a unified design grid and hierarchy to maintain legibility and brand consistency at all scales.
Outcome
Outcome
The final Trident Legal identity achieved a strong visual balance corporate without being cold, elegant without excess.
By focusing on clean typography, symbolic minimalism, and premium materials, the brand conveys a sense of trust, clarity, and leadership that resonates with its target audience worldwide.
The end result is a professional, enduring identity system that reflects Trident Legal’s mission:
To provide clarity and confidence through integrity-driven legal solutions.
Brand Strategy & Positioning
Brand Strategy & Positioning
Trident Legal’s brand direction was built around the principles of strength, clarity, and renewal, inspired by the trident symbol a mark of precision, stability, and leadership.
The positioning goal was to present the brand as:
Clean and refreshing — visually uncluttered, inviting, and professional.
Trustworthy and aspirational — creating an emotional connection through elegance and restraint.
Globally consistent — adaptable across signage, brochures, digital ads, and internal communications.
The visual and verbal identity aimed to provoke engagement through subtle sophistication rather than overt marketing letting quality and design refinement convey authority.
Vernacular & Design Language
Vernacular & Design Language
As a corporate piece, Trident Legal’s tone was carefully crafted to evoke high-class sensibility while maintaining approachability.
Typography:
A refined pairing of modern serif and geometric sans-serif typefaces to balance tradition and innovation.
Aa
Aa
Trajan Pro
Sweet Sans Pro
Typography:
A refined pairing of modern serif and geometric sans-serif typefaces to balance tradition and innovation.
Color Palette:
A minimal yet powerful scheme of navy blue, royal blue, and muted gold accents, symbolizing trust, wisdom, and success. The palette’s restraint helps the brand feel timeless rather than trendy.
Color Palette:
A minimal yet powerful scheme of navy blue, royal blue, and muted gold accents, symbolizing trust, wisdom, and success. The palette’s restraint helps the brand feel timeless rather than trendy.
Imagery & Symbolism:
Visual motifs inspired by the trident, scales, and horizon lines metaphors for clarity, direction, and depth. Imagery was deliberately abstract to ensure flexibility across multiple marketing platforms.
Imagery & Symbolism:
Visual motifs inspired by the trident, scales, and horizon lines metaphors for clarity, direction, and depth. Imagery was deliberately abstract to ensure flexibility across multiple marketing platforms.
User & Audience
User & Audience
30
65
Primary Audience:
Primary Audience:
Income Bracket:
Income Bracket:
up to $50,000 -
$250,000 per year
up to $50,000 -
$250,000 per year
Education:
Education:
High school diploma
or higher
High school diploma
or higher
Lifestyle:
Lifestyle:
Customers are generally knowledgeable to most
financial and legal planning services that our brand
may provide. Trustworthiness is important.
Customers are generally knowledgeable to most
financial and legal planning services that our brand
may provide. Trustworthiness is important.
The audience consists of financially literate individuals and professionals who value transparency, security, and trustworthiness in their legal and financial relationships. They are drawn to brands that balance modern simplicity with traditional credibility.
The audience consists of financially literate individuals and professionals who value transparency, security, and trustworthiness in their legal and financial relationships. They are drawn to brands that balance modern simplicity with traditional credibility.
Overview
Overview
Overview
Trident Legal is a global legal services brand positioned to communicate trust, authority, and refined professionalism. The project’s objective was to create a cohesive corporate identity system that establishes credibility and sophistication while maintaining a clean, contemporary visual appeal.
The brand needed to resonate with clients seeking financial and legal planning services, ensuring that every design element from the logo to marketing collateral reinforced the company’s reputation for integrity, clarity, and expertise.
Trident Legal is a global legal services brand positioned to communicate trust, authority, and refined professionalism. The project’s objective was to create a cohesive corporate identity system that establishes credibility and sophistication while maintaining a clean, contemporary visual appeal.
The brand needed to resonate with clients seeking financial and legal planning services, ensuring that every design element from the logo to marketing collateral reinforced the company’s reputation for integrity, clarity, and expertise.
Assets
Logo Variations
Favicon
Design Applications
The identity system was designed for versatility and consistency across:
Corporate signage and environmental branding
Brochures and presentation folders
Digital advertisements and social campaigns
Internal communications and stationery
Each application follows a unified design grid and hierarchy to maintain legibility and brand consistency at all scales.
Outcome
The final Trident Legal identity achieved a strong visual balance corporate without being cold, elegant without excess.
By focusing on clean typography, symbolic minimalism, and premium materials, the brand conveys a sense of trust, clarity, and leadership that resonates with its target audience worldwide.
The end result is a professional, enduring identity system that reflects Trident Legal’s mission:
To provide clarity and confidence through integrity-driven legal solutions.
Brand Strategy & Positioning
Trident Legal’s brand direction was built around the principles of strength, clarity, and renewal, inspired by the trident symbol a mark of precision, stability, and leadership.
The positioning goal was to present the brand as:
Clean and refreshing — visually uncluttered, inviting, and professional.
Trustworthy and aspirational — creating an emotional connection through elegance and restraint.
Globally consistent — adaptable across signage, brochures, digital ads, and internal communications.
The visual and verbal identity aimed to provoke engagement through subtle sophistication rather than overt marketing letting quality and design refinement convey authority.
Vernacular & Design Language
As a corporate piece, Trident Legal’s tone was carefully crafted to evoke high-class sensibility while maintaining approachability.
Aa
Aa
Trajan Pro
Typography:
A refined pairing of modern serif and geometric sans-serif typefaces to balance tradition and innovation.
Sweet Sans Pro
Color Palette:
A minimal yet powerful scheme of navy blue, royal blue, and muted gold accents, symbolizing trust, wisdom, and success. The palette’s restraint helps the brand feel timeless rather than trendy.
Imagery & Symbolism:
Visual motifs inspired by the trident, scales, and horizon lines metaphors for clarity, direction, and depth. Imagery was deliberately abstract to ensure flexibility across multiple marketing platforms.
User & Audience
30
65
Primary Audience:
Income Bracket:
up to $50,000 -
$250,000 per year
Education:
High school diploma
or higher
Lifestyle:
Customers are generally knowledgeable
to most financial and legal planning services that
our brand may provide. Trustworthiness is important.
The audience consists of financially literate individuals and professionals who value transparency, security, and trustworthiness in their legal and financial relationships. They are drawn to brands that balance modern simplicity with traditional credibility.