Role

Tools

Duration

Design

Conceptualization

Brand Strategist

2 Months

Role

Tools

Duration

Design

Conceptualization

Brand Strategist

2 Months

Overview

Overview

Carbonella’s is a high-end Italian steakhouse known for its bold flavors, refined atmosphere, and deep appreciation for wine culture. Rooted in Italian culinary tradition but elevated with modern elegance, Carbonella’s blends the richness of fire-grilled steaks with the romance of classic Italian cuisine.


Guests experience:

  • Prime cuts cooked over flame

  • House-crafted pastas

  • A curated wine program with Italian Reds & Super Tuscans

  • A warm, intimate dining experience infused with old-world charm

  • A refined but inviting environment designed for celebrations, date nights, and memorable dining


Carbonella’s stands as the place where Italian passion, culinary craft, and luxury hospitality come together.

Carbonella’s is a high-end Italian steakhouse known for its bold flavors, refined atmosphere, and deep appreciation for wine culture. Rooted in Italian culinary tradition but elevated with modern elegance, Carbonella’s blends the richness of fire-grilled steaks with the romance of classic Italian cuisine.


Guests experience:

  • Prime cuts cooked over flame

  • House-crafted pastas

  • A curated wine program with Italian Reds & Super Tuscans

  • A warm, intimate dining experience infused with old-world charm

  • A refined but inviting environment designed for celebrations, date nights, and memorable dining


Carbonella’s stands as the place where Italian passion, culinary craft, and luxury hospitality come together.

Brand Strategy & Positioning

Brand Strategy & Positioning

Trident Legal’s brand direction was built around the principles of strength, clarity, and renewal, inspired by the trident symbol a mark of precision, stability, and leadership.


The positioning goal was to present the brand as:


Clean and refreshing — visually uncluttered, inviting, and professional.

Trustworthy and aspirational — creating an emotional connection through elegance and restraint.

Globally consistent — adaptable across signage, brochures, digital ads, and internal communications.


The visual and verbal identity aimed to provoke engagement through subtle sophistication rather than overt marketing letting quality and design refinement convey authority.

To bring the romance, depth, and craftsmanship of Italian culinary tradition into a modern steakhouse experience—creating a place where exceptional food, premium wine, and warm hospitality come together.


The positioning goal was to present the brand as:


  • Authenticity — Honoring Italian culinary heritage

  • Craftsmanship — Detail in every cut, pour, and plate

  • Romance — Atmosphere that evokes emotion

  • Elegance — Modern refinement with classic soul


To deliver fire-grilled Italian cuisine with passion and precision, offering guests an unforgettable sensory experience through high-quality ingredients, expert cooking, and atmospheric design.

To bring the romance, depth, and craftsmanship of Italian culinary tradition into a modern steakhouse experience—creating a place where exceptional food, premium wine, and warm hospitality come together.


The positioning goal was to present the brand as:


  • Authenticity — Honoring Italian culinary heritage

  • Craftsmanship — Detail in every cut, pour, and plate

  • Romance — Atmosphere that evokes emotion

  • Elegance — Modern refinement with classic soul


To deliver fire-grilled Italian cuisine with passion and precision, offering guests an unforgettable sensory experience through high-quality ingredients, expert cooking, and atmospheric design.

To bring the romance, depth, and craftsmanship of Italian culinary tradition into a modern steakhouse experience—creating a place where exceptional food, premium wine, and warm hospitality come together.


The positioning goal was to present the brand as:


  • Authenticity — Honoring Italian culinary heritage

  • Craftsmanship — Detail in every cut, pour, and plate

  • Romance — Atmosphere that evokes emotion

  • Elegance — Modern refinement with classic soul


To deliver fire-grilled Italian cuisine with passion and precision, offering guests an unforgettable sensory experience through high-quality ingredients, expert cooking, and atmospheric design.

Vernacular & Design Language

Vernacular & Design Language

Vernacular & Design Language

As a corporate piece, Trident Legal’s tone was carefully crafted to evoke high-class sensibility while maintaining approachability.

As a luxury dining brand, Carbonella’s tone is crafted to evoke refined Italian elegance while remaining warm, inviting, and unmistakably hospitable.

As a luxury dining brand, Carbonella’s tone is crafted to evoke refined Italian elegance while remaining warm, inviting, and unmistakably hospitable.

As a luxury dining brand, Carbonella’s tone is crafted to evoke refined Italian elegance while remaining warm, inviting, and unmistakably hospitable.

Typography:


Aa

Aa

Troemy Deco

Playfair Display

Aa

Lato

Color Palette:

The visual system should feel luxurious, intimate, moody, and classic with modern polish.

Imagery & Symbolism:

Visual motifs inspired by the wine, grapes, and script flourishes lines. Imagery was deliberately abstract to ensure flexibility across multiple marketing platforms.

U

S

Y

S

Typography:


Aa

Aa

Troemy Deco

Playfair Display

Aa

Lato

Color Palette:

The visual system should feel luxurious, intimate, moody, and classic with modern polish.

Imagery & Symbolism:

Visual motifs inspired by the wine, grapes, and script flourishes lines. Imagery was deliberately abstract to ensure flexibility across multiple marketing platforms.

U

S

S

Y

Color Palette:

The visual system should feel luxurious, intimate, moody, and classic with modern polish.

Typography:


Aa

Aa

Troemy Deco

Playfair Display

Aa

Lato

Imagery & Symbolism:

Visual motifs inspired by the wine, grapes, and script flourishes lines. Imagery was deliberately abstract to ensure flexibility across multiple marketing platforms.

U

S

Y

S

WANNA REACH ME?

Copyright © 2025 Angiely Montalvo

WANNA REACH ME?

Copyright © 2025 Angiely Montalvo

WANNA REACH ME?

Copyright © 2025 Angiely Montalvo

WANNA REACH ME?

Copyright © 2025 Angiely Montalvo

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